Three Pears Brands, owners of the Cyclax skincare, Nailoid Nail treatment, Natural Classic and Clasicure brands, announce the acquisition of the Blue Stratos brand for the UK and Europe.
This popular men’s fragrance and skincare brand was launched in 1975 by Shulton Inc., the creators of Old Spice and has a proven legacy in the mens groming market.
The existing Blue Stratos product ranges comprise of an Aftershave, an Eau de Cologne, Shaving Foam, Shaving Gel, Pre Electric Shaving Lotion and a Deodorant Spray.
Blue Stratos is classed as a classic masculine scent which features as a landmark fougere fragrance in the industry. (Fougere means ‘fern-like’ in French and describes one of the main fragrance families that also include Floral, Oriental, Woody, Chypre, Gourmand, Fruity and Citrus).
Blue Stratos features top notes of Lime, Lemon, Petitgrain, Bergamot, heart notes of Geranium, Rose, Patchoili, Lavender, and base notes of Cedarwood, Vanilla, Amber and Musk and has always been a UK manufactured range.
Ed Dunn Chairman of Three Pears Brands said.” The acquisition of Blus Stratos is another step in building a strong portfolio of British Brands in skincare and fragrance. There is very little product stock available right now and we are seeking new manufacturing partners to allow us to relaunch this iconic and well loved brand. We will be looking at NPD for shower gel, shampoo and possibly a moisturiser in the new year. Our target audience is younger, 16-32 years old and we need to ensure any new products are focussed on that market.
This new brand is an addition to Three Pears Great British brands and will be available to retailers and wholesalers for the UK and European market mid 2020.
Three Pears Brands currently have nine world renowned and famous skincare, personal care, and healthcare brands in their portfolio.
The Three Pears brands include the Cyclax 1896 skincare ranges, Nailoid Results, nail care and treatments, and Natural Classic Original Henna Hair Treatment Wax and dry shampoo. They are also the marketing and distribution arm for Playboy condoms and lubricants, for the UK and Ireland.